Do you dream of landing a nationally known brand/corporation
as a client?

Are you wondering when your next fee-based speaking engagement will be?

Are you up nights questioning the direction you’re taking in your speaking, consulting and writing business?

Are you unsure of the first step to identifying and landing a corporate sponsor?

Do you want to have repeat business and multiple engagements through corporate sponsorships?

Do you need to get prepared to leverage these partnerships for further gain and growth of your business?

I thought so . . .   Have I got news for you . . .

Corporate Sponsorship Programs are within your reach if you know the five key elements to attract and retain a corporate sponsor.

1. Generating a Winning Idea for a Potential Sponsorship
    Package

2. Identifying Your Ideal Potential
    Sponsor and the Approach to
    Make Contact

3. The Three Phases of a
    Sponsorship “Pitch” Process

4. Leveraging Sponsorships Through Endorsement
    Marketing Campaigns

5. Retaining Sponsors for Repeat Business
  

For the past 10 years, I’ve used sponsorship programs to fund my speaking, consulting and writing business.

Having worked with companies such as Office Depot, Xerox, Hewlett Packard, JP Morgan Chase, Merrill Lynch and Staples to name a few, I know what corporate sponsors are looking for when partnering with someone with unique expertise within a given target market. In the meetings industry, it’s quite common for sponsors to help support many of the expenses associated with an event, convention or conference. Although you might have been aware of this yourself, you probably have not seen or understood its application to you and your business. Now you can. By evidence of entertainment facilities sporting the names of corporate giants -- even in a tight economy – there’s been a tremendous willingness to invest GAZILLIONS of marketing dollars to increase visibility and brand recognition in their target markets.

Nancy Michaels Author, Speaker and Coach

Key decision-makers saw the potential return on investment by supporting these properties and did so for competitive reasons.  Today, as the economy improves and as businesses struggle to define their uniqueness and competitive edge in the marketplace, it just makes good business sense to apply sponsorship dollars in other areas of their businesses.

Corporations devote entire departments to seeking out and executing sponsorship programs. 

They’re creating their own events and utilizing experts to provide third-party endorsements and knowledge to their clientele.  Numerous Corporate events receive sponsors from their suppliers.  Nothing can replace the human touch; therefore, this “Experience-Based Marketing” format offers individuals with key expertise (i.e. speakers, consultants, coaches and authors) new opportunities and venues to generate revenue.  From company spokespeople in the media, to authors who package their materials as give-aways to attendees, to speakers that share their knowledge with their sponsor’s clients via web-based technology and in-person, there are increasing ways to establish distribution deals through sponsorship.
 

Are you taking advantage of what a sponsorship could do for you?

Unfortunately, too many of us have not pursued these types of opportunities that have the greatest potential to grow our businesses.  I understand your resistance because:

• You may not be thinking in a “big picture” way.  Avoid talking to non-decision makers with no or limited budgets and expand your thinking in terms of deliverables that move beyond speaking only.
   
• You’re not thinking about the results you can bring to a corporate sponsor and their target markets, and
    
• You don’t have a clue how to begin to attract a corporate partner in a sponsorship agreement

So, let me cut to the chase!

The key to Growing Your Business is to stay in touch with the changing needs of the marketplace.

Becoming aware of the benefits of corporate sponsorship, for you as the expert, and for the corporation on their target markets, is what’s needed to propel you to the next level in your business. If you choose not to, you run the risk of losing the sale for multiple speaking engagements, increased product sales and additional marketing exposure that further helps to leverage your expertise and desirability among Corporate America.

Believe me, having not embarked on securing corporate sponsorship at the beginning of launching my business I learned quickly it made more sense for me to focus my energies and marketing initiatives onto attracting and retaining corporate sponsors, more than any other marketing or sales activity.

I want to share the lessons I’ve learned along the way in a proven system that will provide you with specific information on how to attract and retain corporate sponsorships.

Hi, I'm Nancy Michaels.

Since 1990 when I pitched my first corporate sponsorship proposal to Staples, where Tom Stemberg, CEO and Chairman stated that “retail sales increased 200 – 300 percent on the days of your in-store grand opening events,” to today, with corporate clients like Xerox, the presenting sponsor of my 20-city tour, I've generated millions of dollars for my corporate clients from sponsorship programs they have supported.

By having a results-focus to my work with corporations, I have packaged myself as an expert resource to them in helping them to more personally connect with their client base to achieve lifetime loyalty. I can help you to get there, too.

I sell year-long sponsorship packages to corporations across the country from $25,000 up to $150,000 and more. I know that’s not a fee that most of us can swallow, however, I feel fortunate to have had this experience and want to share it with you.

My system works and can make or break your business in the future.

Introducing:

Attracting and Retaining Corporate Sponsorships:
Propelling Your Business to the Next Level

Attracting and Retaining Corporate Sponsorships: Propelling Your Business to the Next Level is an in-depth, experience-based system that will coach you and prepare you to:

• Formulate a desirable program
• Determine which companies are ideal partners
• Pitch your idea
• And retain sponsors for the life of your business.

This product focuses on the growing needs of corporations to employ outside sources with:

• Specific tactics to win them over
• Strategies that provide a high return on their investments
• Ways to leverage sponsorship relationships.

Here are the detailed descriptions of what you will learn from the five CDs:

CD #1:
Generating a Winning Idea for a Potential Sponsorship Package

The first CD energizes and stimulates a strategic way of thinking. How can you position yourself as a valuable resource to corporations that want to reach a specific market or get a certain message out?  Learn how to brainstorm to create a great idea or recharge an existing one. Consider the market you’ve identified for your business message. Next, think about some unique ways you can deliver this message to your clients via a corporate sponsor. Newsletters, Web sites, seminars, conferences, and advertisements are some venues for partnering with a sponsor. Highlights of this CD include…

• Latest sponsorship trends
• How to become desirable in the eyes of potential sponsors
• Generate a fabulous idea or re-create an old one
• Leverage your area of expertise, speaking services, written materials, and current products
• Who’s your market and what corporations are going after the same market?
• Developing your message
• Unique ways you can deliver this message to your clients via a corporate sponsor

CD #2:
Identifying Your Ideal Potential Sponsor and the Approach to Make Contact

Now that you have a winning program idea, this CD will help you determine appropriate and qualified sponsors. Your ideal sponsor is a company or organization that can benefit from having exposure to your organization. Identify a sponsor based upon their need to have their products or services known and recognized among their target market. It is possible to use more than one company or organization to co-sponsor a program. Once you listen to this CD and follow the steps outlined below, you’ll be well on your way to a win-win situation, where the sponsor receives exposure to their target market and you receive funding for the program!

• Identify and be sure that the corporate vision and goals are in alignment with what your idea accomplishes
• Find a sponsor whose customer base reflects your audience
• Resources for researching a firm and what you need to know
• Know what amount you are requesting and the benefits of sponsorship before making the contact
• Access the highest-level person within the corporation

CD #3:
The Three Phases of a Sponsorship “Pitch” Process

By this point, you will be congratulating yourself on finding a potential sponsor. Now for the pitch…The first key step is to learn to position yourself as an expert. The pitch is the most important, time-consuming, and most difficult phase involved in getting corporate sponsorship. You will learn what to do before, during and after. The manual is jam-packed with sample lists, scripts and documents pertaining to this CD. Topics include:

• How to position yourself as an expert
• Be prepared with the details of what you plan to say when you make the call
• Determine what exposure and recognition they will receive
• Present an outstanding proposal
• Be prepared for challenging questions—what to expect
• Be prepared to close the deal and negotiate price
• Continue to stay in touch and act as a resource

CD #4:
Leveraging Sponsorships through Endorsement Marketing Campaigns

Once you’ve made the deal of a lifetime and landed a corporate sponsor, I will tell you how to leverage the experience. I’m struck by the number of people who have terrific client relationships, but would never ask their client to put in a good word for them with a prospect. Why are we uncomfortable asking our client base to spread the word on our behalf so that others might benefit from our services? More than likely, we’re afraid someone will say no – they’ll reject us and that’s a situation we’d rather not have happen. This CD contains a gold mine of suggestions on how you can launch an effective and powerful endorsement marketing campaign and take the pain out of the process for you and your client. Areas include…

• The difference between an endorsement letter and a testimonial
• Why endorsements are the BEST form of marketing and provide you unparalleled credibility
• Get over your discomfort, fear of rejection, and modesty
• Generate a list of prospects and think your campaign through to completion
• Phase One: Endorsement from Client
• Phase Two: Follow-up Letter from You
• Phase Three: Grand Finale Letter from You
• Capitalize on new connections, keep detailed records, and stay in touch

CD #5   Retaining Sponsors for Repeat Business

Take a deep breath and pat yourself on the back. The most challenging part is over. At this point, it can be tempting to step back and focus on fulfilling the terms of your sponsorship contract. Not a wise move. Now it's time to put your customer service skills to work, satisfy your sponsors, prove that the investment has been worthwhile, and maximize these relationships. Sponsorships shouldn’t end when the contract is up. There are a multitude of opportunities for spin-offs and continued work together. This CD teaches you how to keep your sponsors coming back for more. Learn the following…

• How to keep sponsors satisfied and negotiate multi-year contracts
• Be prepared to pounce when you hit the mark and offer a wise next step proposal based on findings
• How to measure results and compile them to present to your current sponsors and new prospects
• Tips on ways to treat the sponsor as a valued client
• Act as a top-notch consultant and trusted resource
• Maximize your relationship with the corporation

Here's the deal: When you purchase this proven system, the investment is a mere $497, a small investment considering my one-on-one coaching fees of $3,000 and up, as well as the time and effort I’ve put into developing a winning formula for a sponsorship proposal, which I will GIVE to you.

That’s right; I will send you one of my sponsorship proposals that generated more than $200,000 in sponsorship dollars for me in one year. You can customize the proposal to use yourself.

A few hours is not enough time to fully explain all of the steps involved in gaining, retaining, and leveraging corporate sponsorships. This is stuff that took me years to figure out and master. That is why I've put together a manual to supplement these five CDs. The comprehensive manual includes CD outlines with detailed notes on all of the topics discussed above, processes, sample correspondence, a winning sponsorship PROPOSAL, worksheets, frequently asked questions, follow-up materials, and all of the information that is vital to your success in entering the world of corporate sponsorship.

Get in the game. Corporations are already making decisions about what programs they will sponsor for 2008, and beyond.  

It’s a simple fact that they will spend their big budgets on someone who seeks them out and makes a convincing pitch. The experts who reach the decision-makers with the strongest proposal will win their sponsorship dollars. Shouldn’t that person be you? My program will cover all the facts and techniques to make it happen, but you have to make an active decision to commit to the steps given and act now!

As I learned several years ago, aligning your business with a corporate sponsor offers you increased visibility, enhanced credibility, and immediate growth potential – to say nothing of multiple dates on your calendar!
 
The key to success is finding a corporation that reflects the vision you have for your business, then attracting and retaining its sponsorship. Effective research, proper preparation, a great idea, and excellent execution will help you achieve this objective.
 
Do an outstanding job, follow-through on promises, act as a resource, and leverage sponsorships for continued and new business opportunities.

Attracting and Retaining Corporate Sponsorships:
Propelling Your Business to the Next Level

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