Books

Off the Wall Marketing Ideas

Jumpstart your sales without busting your budget

Off The Wall Marketing Ideas, Co-Authored by Nancy Michaels and Debbi Karpowicz.

Creative strategies and success stories on how to make a big splash in your marketing efforts.

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Perfecting Your Pitch

10 Proven Strategies for Winning the Clients Everyone Wants

In Perfecting Your Pitch, Nancy Michaels demonstrates step-by-step how to close the deal of a lifetime by making the pitch of a lifetime. Her 10 proven strategies    show readers how to execute their pitch by following each phase of new business development: preparation, presentation, and post-pitch follow-up. Perfecting Your Pitch offers inspiring stories, real-life examples, and proven strategies in each phase of business development. It breaks down the process of building business into easy steps, including: Identifying ideal prospects, Reaching top-level people within a prospect’s company, Seeing and being seen in the prospect’s network, Cultivating relationships with potential allies, as well as Showcasing your expertise, Submitting an outstanding proposal, Anticipating questions and concerns, Persistently following-up with prospects while maintaining their respect, Applying creative marketing in all areas, and Turning all clients into advocates (taking the testimonial one giant step forward).

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