Nancy Michaels Seminar Topics

Growing Your Business through Effective Sales & Marketing Strategies

• Create Your Unique Positioning & Message in the Marketplace
• Project an Image that Compliments Your Message
• Identify Your Ideal Client Profile
• Design a Promotional Kit – No More Brochure
• Become an Expert in Your Field
• Utilize Endorsement Marketing
• Employ Off-the-Wall Marketing Ideas
• Use the Internet to Grow Your Business
• Receive More Business from Existing Clients
• Create and Implement a Marketing Strategy
  

Perfecting Your Pitch

• Knock A Prospect's Socks Off Before, During and After the Pitch
• Create a Stand Out Identity
• Simplify the Marketing Process
• Network for Dollars
• Apply Creative Marketing in All You Do
• Take a Testimonial One Giant Step Forward
• Showcase Your Expertise
• Utilize Your Web Site
• Design and Implement a Marketing Calendar
• Create a Follow-Up System of Communicating With Prospects & Clients

The old adage, you never have a second chance to make a first impression rings true when selling ourselves to targeted prospects.  Regardless of who your message is geared toward, the key is to create an experience in your prospect's mind that is a positive and memorable one.  Specific attention will be offered to ensure the three phases of a "pitch" -- before, during and after – for maximum marketing effectiveness.  In addition, Creative Marketing Ideas that will help you retain and gain new clients will also be presented including the importance of an identity, elevator speech, referral marketing, marketing calendar and some off the wall marketing ideas will be presented that attendees can put to use in their business today -- at low, to no cost.

Referral Marketing

A Strategic Approach To Building Significant Word of Mouth Marketing

• Differentiate Between a Testimonial and an Endorsement Letter
• Phase One:  Request the Endorsement
• Phase Two:  First Letter from You to Your Prospect List
• Phase Three:  Second Letter from You to Your Prospect List
• Implement a Follow-Up System

Word of mouth marketing is what we all strive for in the speaking business.  Do well, and let others sing your praises.  If only it were that easy. This session delves beyond testimonial letters and ways to use them in your marketing efforts.  In 50-minutes, you will learn a three-step process to launch an Endorsement Marketing campaign that will attract new and desired prospects to you, while creating a buzz among your customer and prospect base.  In addition, a follow-up program will be reviewed in order to sustain the momentum and increase prospect inquiries over time. 

Off The Wall Marketing

Jumpstart Your Sales Without Busting Your Budget

• Brand Yourself
• Promote Your Expertise
• Get A Gimmick
• Make a Civic Contribution
• Employ Endorsement Marketing

This program is a goldmine of valuable, no-cost and low cost marketing secrets and ideas to make yourself known and stand out.  In no time at all you will be creating your own make or break marketing techniques for business success on a shoestring budget.  Features many examples and ideas culled from small business owners from all walks of life.

Media Madness

How To Capture the Ongoing

Interest of the Press

• Define a Newsworthy Angle
• Prepare an Appropriate Approach
• Present Your Best Image During the Interview
• Create a Lasting Relationship with the Press
• Publicize Your Publicity

Geared toward small business owners, franchisees, consultants, and anyone wanting to build a relationship with the press.  You will learn why advertising is not enough, what makes an idea newsworthy, how to approach the press, who to contact to pitch your story idea, what to do before, during and after the interview, how to keep the press calling, how to leverage your publicity, and when to hire a publicist. 

How To Be A Big Fish In Any Pond

Memorable Marketing Strategies for Small Business

• Define Your Major Selling Advantage (MSA)
• Create Memorable Marketing Materials
• Design Your Promotional Kit – No More Brochure
• Build Your Web Presence – Your Professional On-Line Portfolio
• Become an Original Marketeer

Secrets are divulged on how to cast 10 big low-cost marketing hooks and how to create a distinctive image in the marketplace through memorable marketing materials, a promotional kit, and a professional portfolio.  You will also learn how to leverage each marketing effort, save valuable time, money and energy, and achieve macro-recognition and credibility for your micro-business by writing and speaking.  You’ll learn how to accelerate your business growth by creating a marketing calendar and performing civic marketing. Last, you will learn not to do it all alone and the benefits of having a board of advisors. 

To book Nancy as a speaker or customize a program for your audience please click here.