Client Follow up Etiquette

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Today’s Monday Manners Business Tip

Client Follow-Up – Are you minding your manners?

No one wants to be a pest or be pestered — even by the best!  The most effective way to follow-up with your customer base is to do the obvious.

Do what you say you will and under promise and over-deliver — each and every time.  Surprise them with something they aren’t expecting that makes you more credible, trustworthy and ultimately irreplacable.  Add something of equal or greater value that won’t cost them a cent, but would be of value to you and your business.  Follow-up with an e-mail and voice mail letting them know you’ve reached out in an e-mail — as it may be easier for people to get back to you that way.  On occasion, surprise them with snail mail in the form of a letter, personalized note, and when appropriate, a little gift.

Keep in mind I’ve learned proper business etiquette the hard way.  Here’s a great video on what to do when you’ve been TOO diligent on following up.  Click here to watch now.