Greetings Clients and Colleagues --

 

School's out and summer vacation has officially begun at my house, and perhaps yours as well.  Although it's a great time to catch up on some R & R, it's also a great time to reflect on your business and get prepared for the return to school back to work mode that's just around the corner.  The featured product, Grow Your Business Manual -- the Bible for the NancyDirect program, offers up some great reading for creating systems, plans and innovative ways to market your small business. Order the Grow Your Business Network Manual now.

I'll be offering some exciting programs that we'll keep you posted about this summer -- at little to no cost -- in order to help you think about the growth and development of your business and help you to uncover ways to differentiate yourself among competitors and build long-term client relationships. Please take our survey by clicking here here which will help uncover what some of the most pressing business development issues you are facing and we will send you the top ten results and my responses within one week of receiving the results. Take Survey Now

 

Stay tuned for more details to follow!

Top 10 Ways to Build an Effective Web Site

1. Keep the landing page simple
   What are the three objectives for your web site? Have people sign up to receive a free gift, your e-zine (on-line newsletter), review your store or new service? Be clear – and cut to the chase. Allow them to bypass your objectives and enter the site as well.
   
   
2. Less information is more
   Too often, we overwhelm our web visitors with far too much information about ourselves and our businesses. Stick to you objectives, but allow them entry if they are uninterested in what you are clearly and simply suggesting.
   
   
3. Offer participants a freebie
   By providing a free something or other (article, tip sheet, top 10 list, etc.) to all folks who pay you an on-line visit, you endear yourself to the market. Everybody loves to receive something that’s free of charge, and may leave them wanting more of what you have to offer. I’ve never been fearful of giving my prospects more information than they can chew on. The majority of the folks who make this request will do little or nothing with the information given -- unfortunately. Others will be left wanting more and can easily become valued clients.
   
   
4. Make it visually appealing
   Use font size and background colors that reinforce your off-line image and make it easy to read and understand. Use visuals and bullet points for easy reading and to draw attention to what you want them to focus on or respond to. Add a video clip for a more cutting edge technological image.
   
   
5. Project a consistent message on-line and off
   Discuss your proposed color scheme with a web designer to learn what colors are best on line. Try not to deviate too far from your existing corporate colors found in your logo, business cards, etc. Consistency is a key piece of effective marketing and creating a memorable impression on your prospect and client base.
   
   
6. Provide a call to action
   When you offer something as a give-away, you’re enticing people to connect with you in a more meaningful and memorable way. It’s also a great way to grow a database of prospects. I’m a big fan of e-mail, however, I like the old-fashioned approach to marketing as well – direct mail. So, be sure to request all contact information so that you have the ability in the future to contact them in whatever manner you choose. Sometimes, nothing is more powerful than the printed piece.
   
   
7. Make it content-rich
   Don’t only give them something they can receive in the mail or e-mail for free, but make your site content rich and position it as a go-to resource for people in need of the information and service you provide. Be sure to alert the media to your URL address as well on all correspondence with the press. You never know when they might be working on a story idea and will remember you as an expert in your field and a reliable resource.
   
   
8. Keep it current
   If you haven’t changed your website since you launched it seven years ago, you may have a very itchy site – desperate for an update. I attempt to update mine with a new offer every quarter. My e-zine is distributed twice per month, and that keeps it updated as well.
   
   
9. Make it easy for people to contact you
   Provide your complete contact information on every page. I’m in the process of sending someone I recently heard speak at an event a copy of my book, Perfecting Your Pitch. I’ve entered her site several times to search for her mailing address and can not locate it. Now, I’ve got my virtual assistant trying to “google” her to uncover where her offices reside. It’s causing me a lot of frustration for something that is extremely simple to include on a web site.
   
   
10. Offer an e-commerce component
    There’s nothing like seeing those notices from my on-line store informing me that money has been deposited into my bank account. It’s that simple. Make it easy for people to do business with you both on- and off-line. I’m now committed to featuring one of my products or services in each e-zine to inform people of what I have to offer them and the benefits to their business growth and development. It keeps them informed of my other offerings and increases sales of my business at the same time. What a concept!

Outrageous Resource!   Have I got a resource for YOU!

Paul Scott is my web guru and handles the website design and monthly management and production of my website and eZine.  He works with small to medium sized businesses that know it takes not only having a website but realizes that it takes keeping their websites updated regularly with new content and monthly eZines to keep their web visitors informed with fresh content.  Besides web design and monthly web management, he also provides eMarketing services to help attract new web visitors after potentially giving your current website a facelift! 

To learn more about how Paul might be an outrageous resource for your business, you can email at paul@goingclear.com, call him directly at 617-710-7285 or go to his website and fill out his web contact form at on the contact page:  www.goingclear.com

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