Girl Power? Women Selling Cars To Women

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So, recently I stumbled upon this video and it really caught my eye.

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Here’s a break down of my thoughts in real time:

• I’m kind of offended.

• Paul is so direct about it.

• Seriously? The website is pink? Really?

• What, are we stupid? Is that why we need to deal solely with women?

• This is a marketing mistake.

(Then, 2 things. came to me…)

• Wait.  He said the traffic to the website was up 40 percent.

• I guess it works!

• Maybe women really do want to deal with just women.

• Especially in buying a car, something that’s normally a man’s domain.

• Can’t deny that women need to be marketed to differently; we respond to different things.

• Essentially, this is what all marketing is; they’re just being up front about it

• Other marketing strategies divide you into segments and demographics and try to target you in all these different ways

• This dude is just saying it straight out

• Maybe he’s not treating us like we’re stupid

• Maybe he’s acknowledging what we all know.

Question is – do women really trust men other women?