Is your message consistent?

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Be Consistent.

When using marketing materials, it is important that you maintain consistency in your visual images.

You don’t get the best hamburger on the planet at McDonald’s, but you do understand what they’re trying to sell you – a consistent tasting burger for a absurdly low price, whether you’re in Beijing or Boston.

The golden arches are visible and consistent in all locations and in all of their on and off-line marketing efforts.  Yours should be too.

Consistency is the key and it’s what keeps you memorable in the marketplace.