New Jersey Intern In the House!
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It’s a sweltering summer day down the Jersey Shore. I’m sitting in a cozy little pizzeria with some friends, and while the conversation turns from schoolwork to weather to nightlife, the ancient television set in the corner provides a hum of background noise. As we sit, a commercial suddenly cuts through the chatter.
“Did you know 6 out of 10 Americans are in debt?” a low voice inquires ominously, and the ad then proceeds to tell us how we can all access easy debt solutions for a low cost.
“Seriously?” I find myself saying, and my friends all pause in their conversation.
6 out of 10 people are in debt? What, is that supposed to scare us? Of course 6 out of 10 people are in debt,” I continue. “I’m a college student; I have student loans. That makes me ‘in debt.’ Huge numbers of Americans are paying off a mortgage. That puts them ‘in debt.’ Technically anyone who owns a credit card, or owes anyone else money at all, is in debt. 6 out of 10 is designed to sound impressive, but it’s actually nothing special. It’s all spin,
I finish, and my friends look at me for a moment in silence.
“Alise, you would notice that,” someone finally says, and one by one they all turn back to their pizza.
My name is Alise Fisher, and I’m a public relations student in the S.I. Newhouse School of Public Communications at Syracuse University. Clearly, the lure of a career in public relations or marketing has already gotten to me. I look at the average products of our everyday lives and see the hours of planning and strategy that went into them. In business especially, it’s essential to notice these trends and realize when you’re being marketed to, not only so you can see that the world around us is full of marketing ploys, but also that it is rich with marketing opportunities. As a guest blogger here at growyourbusinessnetwork.com, I plan on sharing my experiences with such hidden marketing techniques as I encounter them in my daily life. So open your eyes, and prepare yourselves – things are about to get interesting.
Until next time,
Alise
