Impression Impact
60 Thoreau St. #308
Concord, MA 01742
Phone: 866-649-1321
Fax: 801-207-3336
 Email Us Here
 
 
"Nancy's breadth of knowledge, understand- ing of the small business market and incredible creativity are critical for any business owner looking to grow their business"
 Susan LaPlante Dube
President of Precision Marketing Group, Milford, MA
 
 
"It has been a joy and a privilege working with you over the past few months. Thank you for your wonderful insight and wisdom—but more importantly your willingness to share your ideas and your time. Please let me know how I can help you as well. Your help over the past few months has been invaluable. I deeply appreciate your willingness to be a sounding board as I pull my ideas together. Thank you very much for your generosity."
Olalah Njenga
Managing Partner of Make It Write LLC, North Carolina
 
 
"Nancy's ideas are phenomenal, creative, easy to deploy and cost effective. She has helped me reestablish contact with former clients, resulting in new business. She's also helped me reevaluate and streamline my business offerings, allowing me to focus on more profitable endeavors. Her ideas have helped me grow my business 20% the first six months of this year."
 Renate Rooney - President of RCR Associates, Harvard, MA
 
 
"Nancy, you inspired me! I have followed several of your marketing ideas and they have helped me distinguish myself in the marketplace with both my prospects and existing clients. During your last talk you shared a great tip about notifying your clients about a postal change that I implemented. I sent all my clients 25 $.02 stamps the week before the USPS increased the rates with a note that said:  “We know you are busy. We want to make your life just a little easier.”. I have gotten a ton of positive feedback and good will as a result of it. One client said “I read about four newspapers a day including the WSJ and it wasn’t until I got your letter did I know that there was going to be a rate increase. Thank you!”. Thanks for all your creative ideas and suggestions!"
 Paula Harris
WH Cornerstone Investments
 
 

Products: Author, Speaker and Coach

The Ultimate How-to Guide to Attracting Corporate Sponsorship
Do you dream of landing a nationally known brand/corporation as a client?  

"Attracting and Retaining Corporate Sponsorships: Propelling Your Business to the Next Level" is an in-depth, experience-based system that will coach you and prepare you to formulate a desirable program, determine which companies are ideal partners, pitch your idea, and retain sponsors for the life of your business.

Corporate Sponsorship is within your reach! You just have to know the five key elements to attract and retain corporate sponsors.

Grow Your Business Manual

Learn hundreds of ways to manage clients more easily, make the time to work strategically on your business, and improve your marketing and sales approach.

Learn about the Grow Your Business Manual here

Item #: 2208
Downloadable PDF file $147.00

Creative Marketing Strategies - From a past Nancy Direct tele-classes

  1. Notes from 2/27 live Tele-Class   ADD TO CART - $19.00
  2. Audio Recording of 2/27 live Tele-Class   ADD TO CART - $49.00

Positioning Yourself in the Marketplace - From a past Nancy Direct tele-classes

  1. Resources from 3/27 live Tele-Class   ADD TO CART - $19.00
  2. Audio Recording of 3/27 live Tele-Class   ADD TO CART - $49.00

Establishing Your Expertise Via the Internet - From past Nancy Direct tele-classes

  1. Resources from 4/24 live Tele-Class   ADD TO CART - $19.00
  2. Audio Recording of 4/24 live Tele-Class   ADD TO CART - $49.00


 

Creating Grand Events:
10 Strategies for Making the Most of Your Business’s Grand Opening, Anniversary, Customer Appreciation Events and More

Whether it’s a grand opening, anniversary party, or other special event, the key is to create an experience that is well-attended, memorable and ultimately, profitable.

You will learn how to:

  • Create a Theme
  • Generate an Invitation List
  • Determine Event Logistics
  • Invite the Media
  • Host a Thoughtful, Creative and Memorable Event
  • Determine Giveaways and Special Offers
  • Cross-Promote with Area Businesse
  • Create a Follow-Up System of Communicating With Attendees

Item #: 3203
PDF Version
$97.00


 

What to do with
15 Minutes of Fame?:
Tips, Strategies and Tactics for Rubbing Elbows with the Press and Generating Positive Publicity for your Business

The key for any business – especially a small business where so much of a company’s reputation rests on the actions of yourself and your employees – is to be prepared when the press calls.

You will learn how to:

  • Define a newsworthy hook
  • Generate and maintain a lasting and positive relationship with the press
  • Create a meaningful media list
  • Respond effectively to media inquiries
  • Prepare for a media interview
  • Effectively manage and get out of a media mess
  • Identify appropriate responses to tough questions
  • Leveraging media exposure

Item #: 3205
PDF Version
$97.00

Marketing on a Dime ?:
10 Steps to Increase Your Visibility on a Shoestring Budget

Marketing on a Dime provides a crash course on cost-effective, clever and creative ways to market your business at no cost to low cost.

You will learn how to:

  • Apply Your Logo
  • Simplify the Marketing Process and Implement a Marketing Calendar
  • Network for Dollars
  • Apply Creative Marketing in All You Do
  • Utilize Cross-Promotional Marketing
  • Take a Testimonial One Giant Step Forward
  • Showcase Your Expertise Through Speaking and Writing
  • Establish a Board of Advisors

Item #: 3201
PDF Version
$97.00

The Entire Grow Your Business Success Learning Program

Includes Marketing on a Dime Workbook, What to do with 15 Minutes of Fame Workbook, and Creating Grand Events Workbook

Item #: 3207
PDF Version
$247.00


 

Perfecting Your Pitch

- can be purchased on amazon.com
Perfecting Your Pitch (Career Press, 2005) is now available at your local bookstore, or via amazon.com. This book demonstrates step-by-step how to close the deal of a lifetime by making the pitch of a lifetime. Ten proven strategies show readers how to execute their pitch by following each phase of new business development: preparation, presentation, and post- pitch follow-up.

Off The Wall Marketing Ideas

Item #: 2397 $10.95  
A gold mine of valuable, no-cost and low-cost marketing secrets. In no time at all you will be creating your own make-or-break marketing techniques for business success on a shoestring budget. Here are hundreds of ideas culled from small business owners from all walks of life. You will also find inspiring examples of what now-famous big business leaders did, when they were small and unknows--Estee Lauder, The Hair Replacement Specialist, Sy Sperling and the rent-a-car wiz, Warren Aviz!

Visa, MasterCard, American Express, and Discover are accepted.
Please allow five business days for shipping.

 

To order by check, please print this page and mail to:

Impression Impact
60 Thoreau Street, #308
Concord, MA  01742

Please add 5% sales tax and $5 shipping for the first item and $2 for each additional item. Volume discounts on shipping costs are available.